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Hi we are Jan and Paul. With over 20 years in the industry we set up our Podcast alongside our branding agency called Hyperfocus. On our channel we review the latest rebrands from around the world and also interview some of the hottest talent in our industry. Our aim is to share industry secrets, inspire, celebrate the branding community and the amazing design studios out in the world. We also hope to have a little bit of fun doing it too in the process.

Recent episodes

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  • The wonderful & wild world of brand designer Alex Center. The Business Of Brand

    Aug 18, 2026 · 55 min

  • Defining a category with Head of Design @Whoop

    Mar 31, 2026 · 31 min

  • BVB : what it takes to brand a football club

    Nov 1, 2025 · 48 min

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